Common Music Group (UMG) has determined to take the massive NFT plunge with a partnership with Curio, the premier non-fungible token (NFT) platform for leisure manufacturers and music artists. Below the brand new deal, Curio will turn into the worldwide outlet for future formally licensed NFT tasks from UMG’s file labels, working corporations, and recording artists worldwide. The collaboration will enable UMG higher scalability and suppleness in producing genuine fan-oriented collectibles which can be fastidiously curated for every venture.
With the settlement, UMG, which has signed the likes of singer-songwriter Taylor Swift, has turn into the primary main music firm to collaborate with Curio. Each events have already begun work to launch the primary NFT concern in March 2022, that includes Capitol Music Group artist Calum Scott, with extra particulars to be revealed within the coming weeks.
We’re excited to announce our partnership with @UMG for its file labels and artists!
This unprecedented deal is simply the start for leisure/music NFTs ????
NFTs are among the best new methods to offer your high 10% of followers a option to achieve entry, standing and a lot extra ???? pic.twitter.com/kLay9i3tsD
— Curio (@CurioNFT) February 17, 2022
Curio first launched in 2020 and dropped its first NFTs in February 2021. Since launch, the corporate has launched over 75,000 NFTs with main leisure manufacturers throughout music, movie, tv, and graphic novels.
“UMG and our labels are centered on growing NFT tasks that authentically have interaction and communicate to our artists’ fanbases and new audiences. With Curio, our labels can have a safe and devoted platform to host these premium tasks and supply new alternatives for collectors and followers from around the globe to amass distinctive items, impressed by their favorite artists and labels,” Michael Nash, Common Music Group’s Govt Vice President, Digital Technique stated in a press launch.
“UMG is concentrated on growing new alternatives on this area that place our artists and labels on the forefront, working to make sure that the evolution of Web3 supplies thrilling new avenues for his or her creativity,” Nash added.
In the meantime, Ben Arnon, Curio’s Co-Founder and Co-CEO, who beforehand labored at Common Music, stated, “Curio is thrilled to be partnered with UMG within the NFT and Web3 area. UMG has an enormous catalogue with limitless alternative to ship worth to followers throughout the globe. Their manufacturers and labels are historic and iconic. And the digital innovation and Web3 experience amongst their executives is unparalleled.”
Common Music Group (UMG) has been experimenting with digital collectibles for some time. In its try to capitalise the world of NFTs, UMG beforehand fashioned a music group that includes characters from widespread NFT venture Bored Ape Yacht Membership (BAYC).