Puma has bought a decentralised area and altered its identify to ‘Puma.eth’ on Twitter. With this step, the German sportswear model has joined others like Budweiser to adapt to the up-and-coming blockchain tradition. All “.eth” names are literally NFTs which can be categorized below area class “Ethereum Identify Service” (ENS). Any particular person or firm that owns an ENS turns into in a position to obtain cryptocurrency, token, and blockchain-based property.
As per the .eth leaderboard, Puma at the moment stands on the thirteenth spot. The checklist tracks ENS-enabled Twitter handles and ranks them in accordance with the variety of followers these accounts have.
Hollywood celebrities Paris Hilton and Shaquille O’Neal are the highest two on the scoreboard with 16.8 million and 15.6 million Twitter followers, respectively.
Puma, on the time of writing, had 1.8 million Twitter followers.
The corporate has additionally invested in a number of NFTs, impressed by the cat household on OpenSea market, a report by CoinTelegraph mentioned. These NFTs embrace items from Cool Cats NFT, Lazy Lions, Gutter Cat Gang, and CatBlox.
NFTs or non-fungible tokens are digital collectibles, constructed on blockchain.
Puma is, nonetheless, not the one life-style model to have debuted within the crypto area.